About Us

Serving Sonoma County since 1977

In 1949 Cliff and Betty Fraser started the family shoe store – Fraser Shoes in Healdsburg CA. Fraser Shoes took on the Red Wing line in the early 1960’s. The Fraser’s believed in Red Wing products and the company who built them so much, they opened their own Red Wing franchise in Santa Rosa in 1977. The store continues to be owned and operated by the Fraser family.

The Red Wing Shoe Store in Santa Rosa is one of the largest Red Wing stores in the United States, and has been number one in sales throughout the country many times since 1977. Our customers’ needs have always been our primary focus, all while providing the best work shoes available. Our Success is a result of our skilled employees offering exceptional customer services, making sure each customer gets exactly what they need.

Proudly serving Sonoma, Lake, Mendocino and Marin Counties: The tradition of excellence continues at Red Wing Shoes in Santa Rosa!